Brand Standards and Design System

Sound Transit

We're planning, designing and building the most ambitious transit expansion in the country, with new service opening every few years. With 20+ active transit projects in development, we need a strong foundation and strategy for visual communication to keep our project neighbors informed of progress and impacts.

In my role, I develop, maintain and continually evolve our design system of templates and assets used to educate, notify and engage transit project communities from Everett to Tacoma, West Seattle to Issaquah and everywhere in between.

Annual Report Design
Client: Plum Creek Timber (acquired by Weyerhaeuser in 2015)

Bold, budget- and environmentally-conscious 10-K wrap designs for the 2009, '10 and '11 reports.

2011 10-K Wrap
2010 10-K Wrap
2009 10-K Wrap
↳Best Annual Report, Mid/Large Cap Company, 2010 Seattle NIRI Awards

My role: design and production lead.
Art direction: Debbie Campbell

Brand Identity and
Print Collateral Design
Client: Tom Douglas Restaurants

Restaurant branding, menu design, print collateral, and signage design for Brave Horse Tavern (closed 2020 due to COVID-19 pandemic). South Lake Union, Seattle, WA 

My role: design and production lead.
Art direction: Debbie Campbell

Annual Report Design
Client: Downtown Seattle Association

Colorful and vibrant designs to match the ambitious and intrepid tone of the 2011/2012 report. That year saw the launch of DSA's strategic 5-year plan and roadmap for active response to economic, environmental, and community needs.

2011/2012 Report

My role: design and production lead.
Art direction: Debbie Campbell

System Plan Document Design, Data Visualization and Direct Mail
Client: Sound Transit 

Real mass transit solutions for a growing region, and a strong system plan package to match.

An important step in the process of preparing for the November 2016 regional ballot measure, this series of documents came with some very prescriptive design requirements — clearly and concisely cover the facts, engage the audience with helpful iconography and data visualization, and withstand a shelf life of 25+ years.

My role: design, photography and production.
Art direction: Julie Tonkinson

Brand Identity Design
Client: Broadcom Foundation and Computer History Museum

This partnership introduces underserved middle school students to coding and applied math through an innovative community outreach initiative.

The ambitious combined effort called for a brand to match, and a fun logo that would easily scale across all supporting media.

My role: art direction, brand strategy, design and production lead.

Corporate Identity Design
Company: Broadcom

On the heels of an acquisition and merger, Broadcom needed a strategic, and understated, visual upgrade. The strongest solution would draw from 25 years of existing brand equity as well as introduce modern shapes, lines, and composition.

My role: art direction, brand strategy, in-house design and production lead.
In collaboration with Branditecture.

Brand Identity and Packaging Design
Client: Tom Douglas Restaurants

A visual rebrand that would need to live up to the reputation of this bakery's Triple Coconut Cream pie.

The Recipe: A base of 10+ years brand equity wrapped in the desire to form a standalone identity and sprinkled with delightful, yet affordable, product packaging.

The Result: A lovely visual brand to complement all the scratch-made efforts of this regional gem.

My role: design and production lead.
Art direction: Debbie Campbell

Annual Report Design
Company: Broadcom

Ranked and listed as one the most sustainable and responsible companies on a global scale, Broadcom needed compelling and progressive reporting documents to match.

2015 Sustainability Report
2015 CDP Highlights Report

My role: art direction, design and production lead.

Book Cover Design
Client: The Senior Nomads

My role: design and production lead.
Art direction: Debbie Campbell

Brand Identity and Print Collateral Design
Client: Tom Douglas Restaurants

If you've never had the pleasure of devouring one of these beautifully blistered artisan pizzas, it's time to remedy that. Seriously.

A visual brand to match the unpretentious yet 600-degree-hot personality of one of Seattle's favorite regional pizza chains. In-store signage and printed menus feature a series of playful and plucky illustrations sourced from the paintings displayed in the various restaurant locations. 

My role: design and production lead.
Art direction: Debbie Campbell

Visual Design for Responsive Web
Company: Broadcom

This Fortune 300 semiconductor leader needed a corporate site upgrade to properly support and stage its impressive, and diverse, stack of products. No better place to turn but in-house for visual design and development solutions.

My role: art direction for entire site, design and production lead on CSR and Blog sections.

Brand Identity Design
Various Clients